In a recent entry, we recounted 2016 by looking at some of the biggest trends and storylines of the last year in order to get a glimpse of where the travel industry may be headed in the next 12 months. While many of these narratives are compelling in that they paint a portrait of a complex global industry poised for continued growth, they fail in some sense to show just how impactful 2016 was in terms of hard figures. To put it bluntly, numbers matter and numbers don’t lie, especially in today’s travel landscape where travel companies must work harder than ever before to remain competitive and viable.
Whether you’re discussing the total number of dollars spent globally on inbound travel or the percentage of millennial travelers entering the market for the first time, 2016 presents some fascinating statistics that travel companies and tour operators should pay close attention to as they ramp up for the coming year. Because so much of the travel industry relies on actionable data, these year-end figures and projections perhaps reveal more of the story of 2016 than the trends and stories themselves.