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travel tech insights

Does your Travel Booking Website Have Abandonment Issues?

If your travel booking website has abandonment issues, you’re in good company: according to a recent SaleCycle survey, 81% of visitors to travel industry websites left without completing their booking activity.  With no similar surveys reporting contradictory findings, having to live with a high percentage of abandoned online bookings appear to be an inescapable reality for the foreseeable future. You’re also in good company if you find yourself asking, “Isn’t there any good news on this subject?” 

Topics: travel website travel agency technology abandonment travel