Imagine you’re planning a long road trip with a group of friends. You’ve plotted out your route, made a list of stops you want to make and sights you want to see, and the last step is deciding what car you’re going to drive. You want a car that is reliable, big enough to comfortably seat everyone, and cost-effective enough so you don’t squander money on fuel. This may sound strange, but the link between this hypothetical road trip and optimizing travel agent search capabilities through advanced mapping is stronger than you’d think.
In incorporating advanced search capabilities, travel agents desire reliable search capabilities, comprehensive search functions, and a search technology solution that is cost-efficient and promotes growth across the entire value chain. Travel booking engines, with their capability to integrate travel suppliers and work with more wholesalers and Global Distribution Systems, empower agencies to offer an even greater product variety and availability at the best rate.