travel tech insights

Expecting the Unexpected: 4 Ways to Rethink Your Bookings and cancellation policy

Just like in life, planning ahead is good practice when considering a vacation or trip. Researching and completing bookings well in advance gives travelers peace of mind, keeps them organized, and allows travel agents and tour operators the opportunity to offer additional bookings to complement a customer’s existing itinerary. But the sad fact is the travel industry is prone to unpredictability and cancellations happen.

Weather. Personal struggles. Changes in availability. All these elements factor into why travelers must sometimes postpone, alter, or altogether cancel bookings, accommodations, and tours, and a travel company’s cancellation policy can go a long way toward either enhancing or remedying a traveler’s disappointment.

Topics: customer retention Customer engagement Cancellations Travel booking engines Customer relations