travel tech insights

How Travel Companies Can Appeal to Digital Natives

Digital natives. It’s an odd sounding phrase but one that is rapidly gaining momentum in discussions across today’s travel and tourism industry. As the travel business diversifies and more specific segments of the general market appear, digital natives is perhaps the newest demographic in this wave. Slightly younger than the millennial generation - which is most commonly considered to be born between the mid 1980’s and mid 1990’s - digital natives are those travelers born even more recently and who grew up in an age where digital technology always existed.

Topics: Digital Natives trend travel trends Demographics

5 Statistics Behind the Rise of Chinese Millennial Travelers

We’ve discussed in a great deal before on this blog the rise and importance of the millennial traveler in terms of reshaping how the travel industry at-large appeals to and interacts with a younger generation of traveler - and how that younger generation engages with travel primarily through digital media, mobile technology, and the internet. But these discussion have usually been somewhat broad in nature and have not examined the concept of the millennial traveler through any specific cultural lens. That is until now, because recent travel industry reports and surveys have pinpointed a certain millennial traveler whose impact could mean seismic shifts in the tourism industry landscape.

We’re talking about the Chinese millennial traveler, particularly those on the higher-end of the socioeconomic spectrum, who are poised to become one of the most sought-after market segments of the near future.

Topics: travel trends millennial travelers Demographics Chinese millennial

The Comeback of the Cruise

Ask any number of travel industry insiders and they’ll all tell you the same thing: Cruises are back.

According to a recent poll by Cruise Line International Association, 83 percent of the group’s agents expect to see sharp increases in cruise packages sales throughout the rest of 2016 and beyond. In addition, 77 percent expect travelers will spend more money on cruise packages this year than in 2015. 

But what’s even more staggering is that 24 million people are expected to take a cruise of some manner during 2016 - a huge increase from just 15 million in 2006. That jump equates to the cruise sector clocking in at a $119 billion industry, a figure which is only expected to rise as cruise lines expand into new and emerging markets such as Asia, Cuba, and others.

Topics: Travel Industry travel travel packages Demographics Cruise