Travel agents in today’s travel industry are in something of a precarious position. To remain competitive with online travel companies, travel review websites, and travel and tourism social media platforms, agents must provide streamlined levels of customer service based on speed and convenience while at the same time offering travelers the personalized touch they desire from interacting on a one-on-one basis with a human being. Walking the line between efficiency and individualized service can great stress on agents as they attempt to manage several tasks and priorities during a single transaction, which can result in errors or gaps in process management that impact multiple touch points across an agency’s value chain.
This is where travel booking engines can help travel agents cut the complexity. Because booking engines provide travel agents with the real-time capability to analyze, review, modify, or even suggest bookings, agents can significantly reduce the potential for errors often associated with high-volume tasks, which in turn provides greater levels of agility and efficiency with the products and services they offer. Travel booking engines also decrease the amount of human intervention necessary during the booking process, which allows travel agents to invest more time and resources in providing travelers with the personalized touch they seek when working with an agent.