A recent report from the travel industry advocacy group EyeforTravel asked 183 respondents across all omareas of the global travel industry landscape about what facet of the travel industry keeps them up most nights. It’s an interesting question, especially given how volatile and variant-rich today’s travel industry can be taken into account the sheer volume of suppliers and network partners. Even so, the overwhelming response to this question was the need to stay ahead of technology and keep pace with the development of new digital platforms or methods of doing business. And this is especially true for mobile bookings and ability of today’s traveler to source, research, and complete bookings on devices no bigger than the palm of their hand.
In fact, EyeforTravel’s May 2016 survey and resulting report identified a number of interesting statistics regarding the continued development of mobile technology that can be applied to travel agents, tour operators, product and service providers, and even consumers.