travel tech insights

How to Delight Customers with the Right Travel App

The word ‘delight’ may not be the first thing that comes to mind when you think of boarding passes, rental car vouchers, or confirmation e-mails - each of which are are elements of modern travel with its ever-increasing complexity. Replacing that complexity with simplicity, however, is a delightful proposition indeed, to say nothing of a major value proposition. And one of the best ways of cutting through this complexity can take the form of the right mobile travel app.   

Increasingly, modern travelers rely on their mobile devices for managing their travel, from bookings and scheduling to managing documents like boarding passes and rental car reservations.

Topics: Travel App Mobile Device Mobile App Mobile Travel

How Travel Agencies should Master Mobile Bookings: The Do’s and Don’ts

According to a recent study by research group eMarketer, about 51 percent of travelers who complete bookings in 2016 will do so via a mobile device - primarily a smartphone or tablet. This figure represents an 8 percent increase from the year prior and reinforces what many in the travel industry have been saying for years now: Mobile bookings have arrived as a major player in how customers book and experience travel.

The more you dig into the numbers, the more startling the picture becomes about just how impactful mobile bookings are and how crucial it is for travel companies to embrace this technology. For example, out of more than 48 million customers who book travel arrangements in the United States in 2016, it’s estimated roughly 38 million will use a smartphone to do so. This represents a massive customer base without taking into account the number of smartphone users on a global scale.

Topics: Travel App Mobile Device Mobile Bookings Mobile App Mobile Travel

Going Small: How Mobile Apps Impact the Travel and Tourism Industry

The travel industry is shrinking. Well, not necessarily the industry per se - in fact, reports from business groups and publications indicate travel was one of the most burgeoning industries in 2015 - but rather one of the primary ways travel companies interact with customers is getting smaller and smaller, more and more agile, in an effort to reach new customers and markets and maintain diversification and growth in 2016 and beyond.

We’re talking about mobile applications and how travel companies are leveraging the devices in your pocket right now to enhance their efficiency and agility in an increasing competitive global marketplace. Smartphones, tablets, laptops, and other mobile devices have not only changed the way customers research and book their travel arrangements, but they’ve also fundamentally shifted the way travel companies view devices as tools for continued interaction and communication with would-be travelers.

Topics: Mobile Device Mobile App trends Apps Internet

Is your Travel Website (really) ready for Mobile Bookings?

Some travel trends are difficult to discern; millennial behavior, for example. What is that generation really thinking? We know what they reveal in surveys, but the information can be contradictory or speculative and getting hard data on behaviors can be challenging.

Topics: Travel Industry travel technology travel website travel agency Mobile Device Mobile Bookings