Today’s travel industry is becoming increasingly mobile. Not only are more and more travel companies embracing the idea of mobile apps or platforms, but travelers are now more than ever before researching, booking, and reviewing travel and tourism options on-the-go. This movement has essentially pushed the entire travel booking experience into a real-time mode where travel companies and customers are communicating and engaging in the moment rather than during the span of several hours or days.
For tour operators, whose ability to leverage growth and productivity depends largely on real-time visibility and access to products and services, embracing mobile technology is a key avenue to create lasting, profitable relationships with customers. Because so many tours and activities in today’s travel landscape are booked on-the-fly — for example, a customer might learn of a winery tour during a breakfast and want to book a spot on the tour for later that afternoon — tour operators who incorporate mobile technology will be able to capitalize on this new brand of customer who seeks quick accommodation and rapid responsiveness from travel companies.