Measuring the impact of travel apps on travel habits is not an easy question to answer; perhaps it’s not even the right question to be asking. Everyone who travels can recognize the relentless impact technology is having on commercial and leisure travel. But getting past the influence of personal travel experiences (that guy just boarded with his smartphone!) to make sound observations on technology and travel isn’t as straightforward as it might seem. Yet that’s the challenge: to look at travel technology – specifically mobile apps - and determine what effect, if any, they’re having on travel habits.
