travel tech insights

From Then to Now, Part II: The Travel Industry's Major Players

In the first entry of our series on the evolution of the travel industry since 2002, we looked at the traveler and how their needs, desires, tools, and buying behaviors have shifted during the last 14 years. We examined how advances in personal and industry technology have made it easier than ever for travelers to become an integral part of the travel industry rather than just observers watching from the sidelines.

Today’s entry, the second in our three-part series, will focus on the major industry players, their history, evolution, and impact on the global travel industry. The companies and organizations we’ve chosen to highlight have in one way or another made significant contributions to the growth and development of the industry and have left an important mark on how the travel industry operates today.

The beginning of the 21st Century was without a doubt an influential moment in the travel industry. With the rise in popularity of the internet, global, electronic delivery of services, products, and operational functions were becoming more and more the norm. GDS companies, OTAs, and other online-based suppliers and retailers began launching more customer-oriented services such as price comparison interfaces, digital trip planning tool, and electronic tickets and documentation to streamline processes and create more efficient, agile value chains.

Topics: travel company online travel agency online travel Online booking systems Travel suppliers Travel history

Getting Your Products Out There: Technology, OTAs, and Distribution

Talk to OTAs across the globe about their highest priority concern and you’ll hear the same thing again and again: Distribution. In an increasingly competitive, global industry, the ability of an OTA to sell and distribute services quickly without error is critical to driving growth and maintaining a competitive advantage over other OTAs and brick-and-mortar travel agencies.

But how can OTAs best achieve this? What kinds of software solutions must OTAs leverage to succeed in creating an efficient value chain? These are the questions OTAs must address in getting the most value out of their distribution strategies and providing the best customer service to travelers.

Topics: online travel agency Travel Distribution Channels Online booking systems OTAs B2C

How to Use the Power of Travel Booking Engines

Travel agents in today’s travel industry are in something of a precarious position. To remain competitive with online travel companies, travel review websites, and travel and tourism social media platforms, agents must provide streamlined levels of customer service based on speed and convenience while at the same time offering travelers the personalized touch they desire from interacting on a one-on-one basis with a human being. Walking the line between efficiency and individualized service can great stress on agents as they attempt to manage several tasks and priorities during a single transaction, which can result in errors or gaps in process management that impact multiple touch points across an agency’s value chain.

This is where travel booking engines can help travel agents cut the complexity. Because booking engines provide travel agents with the real-time capability to analyze, review, modify, or even suggest bookings, agents can significantly reduce the potential for errors often associated with high-volume tasks, which in turn provides greater levels of agility and efficiency with the products and services they offer. Travel booking engines also decrease the amount of human intervention necessary during the booking process, which allows travel agents to invest more time and resources in providing travelers with the personalized touch they seek when working with an agent.

Topics: Online booking systems Travel booking systems travel software for agencies internet booking engine Travel booking engines