Be good to your resellers and they will be good to you.
After all, the relationship between a given agency and its resellers stands to be a mutually beneficial value proposition. Agencies that rely on resellers help to ensure their content is reaching the broadest possible audience, which in turn helps to boost sales. Resellers, meanwhile, stand to earn considerable revenue from commissions by establishing valuable partnerships with agencies. But the key phrase here, however, is value. How can an agency provide value for its resellers? More specifically, how can an agency help to boost resellers’ sales of travel services?