travel tech insights

Travel Technology and Engagement Marketing can increase Sales

There are very few people who haven’t heard the refrain, “I know half my marketing expenditure is a waste of money, I just don’t know which half.” One reason for this saying’s longevity is that it contains a kernel of truth; every travel company would love to know exactly what turns a visitor into a customer – so it could only spend money on what makes that happen. 

Topics: travel technology travel erp travel company travel marketing TINA engagement marketing social network dcs plus