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travel tech insights

3 Ways Travel Agents Benefit from Database Mapping

Think about the idea of a closet organizer: A device with a pre-built structure where you can easily view, store, and retrieve any number of clothing items from shoes to gloves to hats. A closet organizer not only helps you keep your closet space neat and tidy, but it also helps you know at any given time what clothing items you have on hand, in what condition, and what items you lack and may need to acquire given the time of year.

The way a closet organizer helps you assess your wants and needs for clothing functions very similar to  continuously cleaning and mapping their content databases for travel agents. Much like how your organizer keeps you up to date on your clothing inventory, content database mapping is a critical function for agents to ensure updated, accurate information about the products and services available from suppliers and for customers. Continuously mapped databases also ensures travel agents won’t miss out on the latest and greatest offers from suppliers, book inaccurately allocated hotels or accommodations, or be bogged down by slow search response times in their booking engine, travel ERP suite, or other technologies.

Topics: back office automation travel back office Databases Static databases Content mapping content matching

Why Travel Agencies Need Continuously Mapped Content Databases

Think about the concept of spring cleaning. That one day every spring when you go through your house, organize your possessions, give every room a good cleaning, and clear out any clutter that has accumulated during the past year, Without this yearly ritual, it’s not hard to imagine a scenario where you can’t find certain possessions, where important documents like bills go missing, and your house falls into complete disarray.

The same is true for agencies when it comes to continuously cleaning and mapping their content databases to ensure updated, accurate information about the products and services available from suppliers and for customers. Much like how spring cleaning makes for a better overall living situation in your home where things are neat and organized, continuously mapped databases means travel agency operators won’t miss out on the latest and greatest offers from suppliers, book inaccurate allocated hotels or accommodations, or be bogged down by slow search response times in their booking engine, travel ERP suite, or other technologies.

Topics: Tour Operator travel agents Static databases static content Content mapping content matching

The Importance of Content Mapping for Travel Agencies

It’s something we’ve all experienced before: You input the wrong address on your GPS and you suddenly find yourself completely lost in an unfamiliar section of town. It’s easy to get frustrated and blame the GPS for this error, however, the GPS didn’t know you entered the wrong address - rather, it simply directed you to the right location based on the information you provided. This equates to lost time, more money spent on gas, and more wear and tear on your car.

Sounds familiar, right? This same concept holds true when it comes to content mapping for travel agencies. The process of content mapping - which helps travel agencies and suppliers coordinate the availability, inventory, and pricing of various accommodations and services - is much like using your GPS to help you get to where you’re going. Enter the right information and the GPS is likely to guide to your destination quickly and efficiently. On the other hand, enter the wrong information, not enough information, or poorly sourced information and you’re likely to lose your way entirely. A content database that is not consistently mapped can result in travel agencies using wrong or outdated information in their supplier and customer relations.

Topics: travel agent Databases Static databases travel agencies Content mapping content matching

3 Ways Agencies Can Benefit from Updating Static Databases

The travel industry is undergoing rapid evolution, and that evolution can cause the marketplace to appear chaotic from many angles. But in today's travel industry when younger travelers’ first impulses are often to forego travel agents altogether, savvy agencies can take advantage of the chaos and confusion by providing an alternative: order.

Topics: Travel Industry Static databases travel companies travel agencies