travel tech insights

How to Delight Customers with the Right Travel App

The word ‘delight’ may not be the first thing that comes to mind when you think of boarding passes, rental car vouchers, or confirmation e-mails - each of which are are elements of modern travel with its ever-increasing complexity. Replacing that complexity with simplicity, however, is a delightful proposition indeed, to say nothing of a major value proposition. And one of the best ways of cutting through this complexity can take the form of the right mobile travel app.   

Increasingly, modern travelers rely on their mobile devices for managing their travel, from bookings and scheduling to managing documents like boarding passes and rental car reservations.

Topics: Travel App Mobile Device Mobile App Mobile Travel

How Travel Agencies should Master Mobile Bookings: The Do’s and Don’ts

According to a recent study by research group eMarketer, about 51 percent of travelers who complete bookings in 2016 will do so via a mobile device - primarily a smartphone or tablet. This figure represents an 8 percent increase from the year prior and reinforces what many in the travel industry have been saying for years now: Mobile bookings have arrived as a major player in how customers book and experience travel.

The more you dig into the numbers, the more startling the picture becomes about just how impactful mobile bookings are and how crucial it is for travel companies to embrace this technology. For example, out of more than 48 million customers who book travel arrangements in the United States in 2016, it’s estimated roughly 38 million will use a smartphone to do so. This represents a massive customer base without taking into account the number of smartphone users on a global scale.

Topics: Travel App Mobile Device Mobile Bookings Mobile App Mobile Travel

Why OTAs Should Embrace Travel Apps

You hear it all the time: “I really love the features of this travel app, but I wish I could actually talk to a travel agent…”

Even in today’s travel industry where interconnectivity and deploying the latest technology platform is the name of the game, travelers still crave the personal, one-on-one interaction brick-and-mortar travel agents provide. Such personalized connections have long been a critical challenge for online travel agents (OTAs) as they strive to maintain a foothold in the travel industry, particularly when attempting to reach millennials and other highly-prized demographics.

Topics: Travel App online travel agency Mobile App Chat

Keep Connected: How Mobile Travel Apps Promote Customer Retention

Many of today’s travelers view mobile travel apps as the simply the newest method to quickly and conveniently research, book, and modify destination and bookings - a shortcut or way around working with a traditional brick and mortar travel agency or even an online travel agency or management company. But for those within the travel industry, particularly travel agencies themselves, mobile travel apps are a key marketing tool travel agencies can leverage to increase deploy modern customer engagement campaigns and increase customer retention.

A recent survey published by Euromonitor International found roughly 44 percent of travel bookings completed during 2016 will be done via mobile devices such as smartphones or tablets, and the use of mobile travel apps is also expected to play a large part in these bookings. Must-have market segments for travel agencies in today’s travel industry like millennials and travelers from emerging markets are spending more and more of their time online, incorporating apps into their daily lives in unprecedented numbers.

Topics: Travel App travel agency customer retention Mobile App Customer engagement Mobile travel apps

3 Trends in Mobile Travel: A Mid-Year Review

As we reach the midway point of 2016, it’s commonplace to review the trends, developments, evolutions, and disruptions that have occurred during the first half of the year in order to attempt predictions on where the second half may be headed. While unexpected geopolitical events like the loosening of travel restrictions between the United States and Cuba and Britain's exit from the European Union certainly caught some in the travel industry by surprise, other headlines items like the sustained rise of mobile travel apps and mobile travel interfaces have functioned as more of a foregone conclusion for the travel industry as it embraces more the ability to research, book, and review destinations while travels are on the move.

Travel and tourism industry analysts have been beating the drum for mobile capabilities for some time now, but if there is one surprising element to the mobility narrative, it’s how even halfway through 2016 mobile travel apps and platforms are perhaps the most dominant force in shaping the future of business in travel and tourism. As the world becomes bigger and more emerging markets enter the discussion, mobile travel capabilities are actually making the world smaller as travelers can access more information, products, and services than ever before.

Topics: Travel App travel trends 2016 Mobile Travel Mobile travel apps