Talk to OTAs across the globe about their highest priority concern and you’ll hear the same thing again and again: Distribution. In an increasingly competitive, global industry, the ability of an OTA to sell and distribute services quickly without error is critical to driving growth and maintaining a competitive advantage over other OTAs and brick-and-mortar travel agencies.
But how can OTAs best achieve this? What kinds of software solutions must OTAs leverage to succeed in creating an efficient value chain? These are the questions OTAs must address in getting the most value out of their distribution strategies and providing the best customer service to travelers.