travel tech insights

A recurring theme in this blog is the central role travel technology plays in the business model of successful travel companies, particularly enterprise resource planning (ERP) systems designed for the travel industry. There’s a simple explanation for this – Travel ERP has the potential to deliver such a wide array of benefits that it fits into any number of travel topics: reducing operational costs with automation; making better decisions with more accurate reporting; or supporting sales with better travel partner integration, just to name a few.  

It’s tempting to look back on 2015 for clues of what lies ahead for the travel industry in 2016, and there is some value in that approach.  Certainly technology will continue to impact how people purchase and experience travel; distribution channels will continue to evolve and the industry as a whole will continue to grow. But there’s a limit to what clues from the prior year can tell us and also a point at which trying to read tea leaves  from the past amounts to a distraction more than anything else.

Whether you’re a travel agency, a tour operator or a travel management company, you face the challenge of a changing travel market and the sobering reality that your competition is not standing still. In order to grow, your company has to aggressively find new product and service opportunities, adjust quickly to changing economic conditions and stay ahead of competitor strategies. The travel industry is complex and no single operational dimension will be the deciding factor for how well these challenges are met, but certainly a company’s software system will play a major role.