As one of the NDC standard adoption’s goals is to encourage innovation by opening the travel industry to a new way of communication, we are committed to influence and continue investing in NDC compliance.
We believe that NDC standard exposes all the key players across the travel ecosystem to new possibilities by enabling product differentiation, consistent content across all channels and transparent, personalized retailing. In support of this vision, we’ve upgraded our solutions using the New Distribution Capability (NDC) standard.
Since it’s a brand-new buzzword, everybody is talking about it. But there are still a lot of misconceptions out there. Let’s try and unveil the mystery surrounding the concept and have a clear understanding of what is and what is not.
What NDC stands for?
IATA’s New Distribution Capability (NDC) is an XML-based data transmission standard that allows for airlines to distribute their content to aggregators, travel agencies and other third parties, in a single, seamless flow.
NDC is not:
- A technical product or software
- A direct-connect sales channel (it can work either via a travel technology platform or directly with the airline)
NDC makes the future of airline retailing possible and ensures a solid foundation on which new technology can be developed.
We perceive NDC as an opportunity to do things better, allow seamless access to the best travel content and ensure a fully customizable travel experience. We are investing heavily in deploying NDC-enabled solutions, so we can continue to help you improve efficiency and optimize operating costs while keeping you at pace with the latest technology.