TRAVEL COMPANIES NEED ONLINE REPUTATION MANAGEMENT

The importance of online reputation managementOnline reputation for Travel Agencies 

 

Unlike online personalities or celebrities, managing the online reputation of a travel agency, tour operator or Travel Management Company isn’t about image. Instead, it’s about achieving two much more important things: one - making sure online reviews or ratings don’t cause buyers or existing customers to get the wrong idea about the company’s products and services; two – using reviews to proactively improve the company’s quality and customer service.

 

Read the eBook and explore some guidance that will probably help you to manage the online reputation:

  • Don't be defensivebad reviews will happen  
  • Move quicklybad reviews become damaging when readers see slow responses or no response at all
  • Be proactiveonline reviews are the closest a company can come to being inside the customer’s head
  • more...inside the eBook