Measuring the impact of travel apps on travel habits is not an easy question to answer...
Everyone who travels can recognize the relentless impact technology is having on commercial and leisure travel
Getting past the influence of personal travel experiences (that guy just boarded with his smartphone!) to make sound observations on technology and travel isn’t as straightforward as it might seem. Yet that’s the challenge: to look at travel technology – specifically mobile apps - and determine what effect, if any, they’re having on travel habits. Find out more in this eBook:
The role of apps in mobile technology
The role of mobile apps in travel
Travel apps and future behavior