The importance of online reputation management
Unlike online personalities or celebrities, managing the online reputation of a travel agency, tour operator or Travel Management Company isn’t about image. Instead, it’s about achieving two much more important things: one - making sure online reviews or ratings don’t cause buyers or existing customers to get the wrong idea about the company’s products and services; two – using reviews to proactively improve the company’s quality and customer service.
Read the eBook and explore some guidance that will probably help you to manage the online reputation:
- Don't be defensive: bad reviews will happen
- Move quickly: bad reviews become damaging when readers see slow responses or no response at all
- Be proactive: online reviews are the closest a company can come to being inside the customer’s head
- more...inside the eBook