Airlines are using new channels, such as Facebook chat and other airlines’ websites, to sell their seats and other products. Some are turning to startups for help, rather than rely only on establishment vendors.
Airlines have tended to only use IT systems that have been around for decades. This has been particularly true of the booking engines on their websites that consumers and corporate travel managers use to buy tickets.
When it comes to their internet booking engines, airlines have typically turned to established well-known technology developers.
Yet today airlines are experimenting with new ways to sell tickets. They are trying new channels, such as chat-based interfaces like like Facebook Messenger and the websites of airlines that they have co-marketing partnerships with.