Click to Cart: Conversion and Comparison in the Travel Industry

By Nick Ostdick on May 26, 2016 9:16:02 AM

You’re in an aisle at your local megamart looking at a product and trying to decide whether to purchase it. You read the description, examine the packaging, weigh the value proposition of buying it, whether it will actually perform the way you hope or help you accomplish the task you’ …

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