5 Ways Online Travel Agencies Can Increase Bookings
By Nick Ostdick on Feb 7, 2017 12:38:33 PM
It’s a trend you see all too frequently in today’s global travel industry: a traveler lands at an online travel agency’s website with the intent to complete a booking, but then leaves the site empty-handed. This can happen for any number of reasons, but the result is the same regardle …
From Then to Now, Part II: The Travel Industry's Major Players
By Nick Ostdick on Sep 1, 2016 9:45:27 AM
In the first entry of our series on the evolution of the travel industry since 2002, we looked at the traveler and how their needs, desires, tools, and buying behaviors have shifted during the last 14 years. We examined how advances in personal and industry technology have made it eas …
5 Myths About the Role of Online Travel Agencies
By Nick Ostdick on Aug 16, 2016 7:46:55 PM
Ever since they rose to prominence, there has always been misinformation about the role and value of online travel agencies (OTAs). OTAs were initially viewed a short-cut to increased profit margins and growth without really adding value to the travel and tourism industry. However, wi …
Bring Lost Travel Bookings back to Life
By David Eddy on Feb 2, 2016 7:00:00 AM
Lost – or abandoned travel bookings refer to online travel customers who visit a website, put travel products into a shopping cart then leave the site without confirming and completing the transaction. There’s an abundance of articles written on the issue of abandonment in the travel …