The Importance of Conversion Rates for OTAs
By Nick Ostdick on Mar 16, 2017 8:18:00 AM
Let’s examine a very common scenario in today’s travel industry: Your customer is browsing a travel package or destination on your site, has done their research, is fairly confident your site is offering the best value, but is still unsure about completing the booking. Their virtual s …
Click to Cart: Conversion and Comparison in the Travel Industry
By Nick Ostdick on May 26, 2016 9:16:02 AM
You’re in an aisle at your local megamart looking at a product and trying to decide whether to purchase it. You read the description, examine the packaging, weigh the value proposition of buying it, whether it will actually perform the way you hope or help you accomplish the task you’ …
Your customers are not numbers
By Andrei Savin on Mar 21, 2016 9:00:00 AM
or how to bring back the joy in the travel agency Think about the travel industry: is one of the most dynamic and segmented industries. As a player in this industry, there are lots of things that you need to think about: GDS commissions, hotel banks, markups, reseller networks, accura …
Increase Travel Website Conversion Rates with Common Sense
By David Eddy on Nov 24, 2015 7:00:00 AM
The Web can be a magical place: your company launches its website and over the course of weeks and months transactions begin to take place with people you’ve never heard of, from places you’ve never been. Soon you find yourself spending long hours exploring ways to build site traffic: …