Recently I was on a cross-country flight and had the dubious, yet fortuitous advantage of being booked into the middle seat with a senior traveler on one side and a much younger traveler on the other. After take-off the older traveler quickly delved into a book while my younger traveling companion pulled out his smartphone and began checking social media websites like Twitter, Facebook, and Instagram. It was an interesting dichotomy without doubt, and one that got me thinking: Which one of these demographics is the travel industry’s best bet for growth and profitability? And how can travel companies best vie for their attention?
It’s an interesting and complex notion.