A friend of mine recently downloaded an app to his mobile phone that allows him to monitor and adjust the temperature of his house when he’s not home. The app allows him to alter and manage the temperature based on a number of factors such as the number of occupants in the home, the external temperature, the internal temperature, the time of day, and a number of other elements. No matter where my friend is in the world, he can manage his thermostat for greater efficiency, decreased energy costs, and an enhanced standard of living.
After talking with my friend about this app, it struck me how similar it is to the concept of advanced accommodation contract management in today’s global travel industry. With so many suppliers operating across the globe, the ability to manage contracts, availability, pricing, and special offers in order to ensure customers can access the most wide-ranging and accurate pool of potential bookings is a core driver for travel companies in leveraging greater transparency and agility.