travel tech insights

Finding Your Way: The Importance of Content Matching for Travel Agents

Imagine you’re driving through a new city trying to find a specific destination - a restaurant, a bookstore,  etc. You’re using your GPS but the street names on the GPS don’t quite match the names on the street signs: Sate Street instead of State Street, Min Avenue rather than Main Avenue, and so on. You make your best guess to align the names on the GPS with the names on the street, but this ultimately results in confusion, frustration, and wasted time, and it’s not long before you’re completely lost in an unfamiliar place without the resources to get to your destination.

Topics: travel agent Travel suppliers Contact matching Content Databases