Finding Your Way: The Importance of Content Matching for Travel Agents

By Nick Ostdick on Oct 27, 2016 10:10:06 AM

Imagine you’re driving through a new city trying to find a specific destination - a restaurant, a bookstore, etc. You’re using your GPS but the street names on the GPS don’t quite match the names on the street signs: Sate Street instead of State Street, Min Avenue rather than Main Ave …

Read Story