travel tech insights

Brand It: Why Travel Companies Need a Document Template Manager

For many customers, the look, feel, and vibe of a company’s branding can be just as influential in  whether they work with said company as the products and services themselves. As such, it’s important for these companies - especially companies within the travel industry, many of which use brand management and image as a chief selling point - to ensure their brand is uniform and cohesive across a number of different platforms, including offers, vouchers, receipts, and other forms of documentation.

But the problem for many travel agencies and travel management companies is that many booking engines and other ERP systems lack the capacity for those within the company to manage their document templates. These templates often times have to be adjusted, modified, or managed by external developers, which is costly, time-consuming, and inefficient, especially when it comes to creating specifically tailored documents for a number of different applications.

Topics: erp travel trends Branding Templates Travel booking engines Documents

How Lifestyle Branding is Reshaping the Travel Industry

It’s no secret that we as humans like to surround ourselves with like-minded individuals - people we can identify with and who look, act, speak, and think in a similar fashion. And for years now, companies have marketed products leveraging this desire for identification and connection to build scaleable customer bases and establish brand loyalty. Reshaping the travel industry

For example, a company looking to target urban professionals might create a magazine ad highlighting a young, sleek, well-dressed man or woman in a bustling, big-city landscape in which the company’s product significantly adds or assists the subject’s overall way of life.

Known as lifestyle branding, it’s perhaps one of the hottest trends in the travel industry in the last few years.

Topics: travel marketing trends Branding