Based on the number of blogs I see on travel websites it seems as though the argument for their presence has been won. The same holds true for most industries. With few exceptions, navigation bars will link to a blog. Some are easier to find than others, but look hard enough and you’ll usually find one. But, as a professional writer and blogger, I often find myself wondering why some websites appear to have let their blog drift, with posts seemingly unconnected by themes or uneven in format and content. That’s not meant as a negative comment from one writer to another, but an observation based upon professional experiences with a range of clients. The point of this blog is to share some of those experiences and a few lessons learned along the way.