travel tech insights

5 Statistics Behind the Rise of Chinese Millennial Travelers

We’ve discussed in a great deal before on this blog the rise and importance of the millennial traveler in terms of reshaping how the travel industry at-large appeals to and interacts with a younger generation of traveler - and how that younger generation engages with travel primarily through digital media, mobile technology, and the internet. But these discussion have usually been somewhat broad in nature and have not examined the concept of the millennial traveler through any specific cultural lens. That is until now, because recent travel industry reports and surveys have pinpointed a certain millennial traveler whose impact could mean seismic shifts in the tourism industry landscape.

We’re talking about the Chinese millennial traveler, particularly those on the higher-end of the socioeconomic spectrum, who are poised to become one of the most sought-after market segments of the near future.

Topics: travel trends millennial travelers Demographics Chinese millennial

The Importance of Social Media in Today’s Travel Industry

Travel is an inherently social act. Even if you’re traveling alone, whether for business or leisure, you’re not really alone - instead, you’re surrounded by scores of other travelers in airports, bus terminals, or hotel lobbies, most of whom are frequently checking their smart phones for the latest updates on Facebook or Twitter. Even if you’re not the one logging on, by extension you’re in greater company than you think.

Topics: travel agency technology millennial travelers technology social media

How to Inspire Millennial Travelers (and grow your Travel Business)

Who are the millennials and why are they important to your travel business? It’s certainly no problem finding articles identifying millennials by the numbers: did you know they check their smartphone 45 times a day, and are 50+% more likely to ditch search engines and email in favor of social networks to find brand content? Or that 44% of them praise or flame product and services experiences with text messages and 38% of them use social media to do the same?

In fact, millennials are a widely diverse group, and any implication it can be accurately characterized by various data points is misleading.Demographically speaking, the group is defined as those born between 1980 and 2000 – or 15 to 35 years old. Does any doubt fifteen year old girls check smart phones 45 times a day? Does anyone believe 35 year old men do the same? The age band is simply too broad to support general  assumptions about specific behaviors, not to mention it also covers the span in which people mature to adulthood: young adolescents go into the group and mature adults come out.

Topics: Travel Industry travel website travel company responsive travel website travel business travel experience millennial travelers Travel customers

7 Ways a Travel Company can Capture More Millennial Travelers

The travel industry is witnessing a cross-current of demographics: on one hand, the Baby Boomer generation is retiring and leaving the work force; on the other hand, the millennial generation is entering the workforce and beginning to climb the income ladder. To a large extent, the way a travel company handles this transformation over the next ten years will determine its success. It will have to adroitly adjust to the changing travel habits – and budgets – of the graying boomers and become aware of – and knowledgeable about - millennial lifestyles and travel preferences. In some ways the challenge of millennial travelers is unique; certainly the influence of technology is unprecedented. But in more ways, it’s no different from what the travel industry faced when the boomers arrived decades ago; a new, significant, market requiring insight and innovation.

Topics: Travel Industry travel technology travel website travel company travel agency millennial travelers