travel tech insights

Why Travel Agencies Need Continuously Mapped Content Databases

Think about the concept of spring cleaning. That one day every spring when you go through your house, organize your possessions, give every room a good cleaning, and clear out any clutter that has accumulated during the past year, Without this yearly ritual, it’s not hard to imagine a scenario where you can’t find certain possessions, where important documents like bills go missing, and your house falls into complete disarray.

The same is true for agencies when it comes to continuously cleaning and mapping their content databases to ensure updated, accurate information about the products and services available from suppliers and for customers. Much like how spring cleaning makes for a better overall living situation in your home where things are neat and organized, continuously mapped databases means travel agency operators won’t miss out on the latest and greatest offers from suppliers, book inaccurate allocated hotels or accommodations, or be bogged down by slow search response times in their booking engine, travel ERP suite, or other technologies.

Topics: Tour Operator travel agents Static databases static content Content mapping content matching