travel tech insights

Why Your Travel Website needs a Blog (+ some Success Secrets)

Based on the number of blogs I see on travel websites it seems as though the argument for their presence has been won.  The same holds true for most industries. With few exceptions, navigation bars will link to a blog. Some are easier to find than others, but look hard enough and you’ll usually find one. But, as a professional writer and blogger, I often find myself wondering why some websites appear to have let their blog drift, with posts seemingly unconnected by themes or uneven in format and content. That’s not meant as a negative comment from one writer to another, but an observation based upon professional experiences with a range of clients. The point of this blog is to share some of those experiences and a few lessons learned along the way.

Topics: Travel Industry travel website travel agency Inbound Marketing travel blog website traffic

Increase Travel Website Conversion Rates with Common Sense

The Web can be a magical place: your company launches its website and over the course of weeks and months transactions begin to take place with people you’ve never heard of, from places you’ve never been. Soon you find yourself spending long hours exploring ways to build site traffic: SEO concepts and terms from Google analytics become a familiar part of your vocabulary. After months of steady effort momentum builds and a steady upward trend emerges. But not so for sales; revenue consistently lags behind projections. An inbound marketing firm is brought in and reports the conversion rate for website traffic is 1.5% - and calls it good news because it’s so close to the travel industry average of 1.6%. It sure doesn’t seem like good news, does it?

Topics: Travel Industry travel website responsive travel website Travel website abandonment travel website conversion Inbound Marketing