It’s no secret that millennials are a driving force in today’s travel industry. Whether we’re talking about adventure of budget travelers, the buying power and influence millennial travelers have is increasing each and every year, particularly as more and more travel markets emerge and mature, especially in Asia and Central Europe. What’s more, millennials are now set to emerge as a critical customer pool in yet another burgeoning travel and tourism market: Corporate travel.
According to a recent released earlier this year titled The Portrait of Business Travelers by travel industry group MMGY Global, millennials are poised to become the largest segment of the corporate travel sphere in 2017 and beyond. The report indicated the average business traveler booked about 6.8 trips per year, while millennials completed roughly 7.4 bookings per year in 2016 - a figure that is only expected to increase in the next 12 months.