Has the Future of Travel Agents Already Arrived?
By Nick Ostdick on Jan 31, 2017 12:05:06 PM
The digital revolution in today’s travel industry has been a truly disruptive force in the way travel agencies source bookings, packages, and products and position these travel options for customers. Whether through the development of mobile apps, online marketing campaigns or platfor …
The Link Between Menus and Vouchers: The Importance of Offer Templates
By Nick Ostdick on Dec 1, 2016 11:50:00 AM
Imagine a restaurant without a menu where the chef and kitchen staff simply presented diners with a list of available ingredients with the intent of making customers whatever dishes they desired. This means the kitchen staff could, at any given moment, be making a wide variety of dish …
The Importance of Content Mapping for Travel Agencies
By Nick Ostdick on Nov 29, 2016 11:56:05 AM
It’s something we’ve all experienced before: You input the wrong address on your GPS and you suddenly find yourself completely lost in an unfamiliar section of town. It’s easy to get frustrated and blame the GPS for this error, however, the GPS didn’t know you entered the wrong addres …
One-Stop Shop: 4 Ways Booking Engines Can Optimize the Booking Process
By Nick Ostdick on Nov 10, 2016 6:42:33 PM
Take a look at your weekend to-do list. It probably involves multiple stops at a variety of different stores for a number of varied products. While this use to be the norm, megastores like Wal-Mart and others have made it easy for customers to purchase all the products they need in on …
Finding Your Way: The Importance of Content Matching for Travel Agents
By Nick Ostdick on Oct 27, 2016 10:10:06 AM
Imagine you’re driving through a new city trying to find a specific destination - a restaurant, a bookstore, etc. You’re using your GPS but the street names on the GPS don’t quite match the names on the street signs: Sate Street instead of State Street, Min Avenue rather than Main Ave …