How to Delight Customers with the Right Travel App
By Nick Ostdick on Dec 22, 2016 9:29:32 AM
The word ‘delight’ may not be the first thing that comes to mind when you think of boarding passes, rental car vouchers, or confirmation e-mails - each of which are are elements of modern travel with its ever-increasing complexity. Replacing that complexity with simplicity, however, i …
How Travel Agencies should Master Mobile Bookings: The Do’s and Don’ts
By Nick Ostdick on Sep 20, 2016 10:12:12 AM
According to a recent study by research group eMarketer, about 51 percent of travelers who complete bookings in 2016 will do so via a mobile device - primarily a smartphone or tablet. This figure represents an 8 percent increase from the year prior and reinforces what many in the trav …
Going Small: How Mobile Apps Impact the Travel and Tourism Industry
By Nick Ostdick on May 5, 2016 9:00:00 AM
The travel industry is shrinking. Well, not necessarily the industry per se - in fact, reports from business groups and publications indicate travel was one of the most burgeoning industries in 2015 - but rather one of the primary ways travel companies interact with customers is getti …
Is your Travel Website (really) ready for Mobile Bookings?
By David Eddy on Jan 19, 2016 7:00:00 AM
Some travel trends are difficult to discern; millennial behavior, for example. What is that generation really thinking? We know what they reveal in surveys, but the information can be contradictory or speculative and getting hard data on behaviors can be challenging.