4 Traits of the Modern Budget Traveler

By Nick Ostdick on Jul 5, 2016 9:24:47 AM

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In today’s market, travel and tourism have become less expensive and more accessible for greater percentages of the population than ever before. The internet - through the proliferation of online travel agencies, discount travel websites, travel review websites, and social media - has …

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Topics: Tour Operator travel marketing travel trends travel agent Budget traveler

How Lifestyle Branding is Reshaping the Travel Industry

By Nick Ostdick on May 10, 2016 9:00:00 AM

It’s no secret that we as humans like to surround ourselves with like-minded individuals - people we can identify with and who look, act, speak, and think in a similar fashion. And for years now, companies have marketed products leveraging this desire for identification and connection …

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Topics: travel marketing trends Branding

Travel Technology and Engagement Marketing can increase Sales

By David Eddy on Jan 12, 2016 7:00:00 AM

There are very few people who haven’t heard the refrain, “I know half my marketing expenditure is a waste of money, I just don’t know which half.” One reason for this saying’s longevity is that it contains a kernel of truth; every travel company would love to know exactly what turns a …

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Topics: travel technology travel erp travel company travel marketing TINA engagement marketing social network dcs plus

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