travel tech insights

Click to Cart: Conversion and Comparison in the Travel Industry

You’re in an aisle at your local megamart looking at a product and trying to decide whether to purchase it. You read the description, examine the packaging, weigh the value proposition of buying it, whether it will actually perform the way you hope or help you accomplish the task you’re seeking complete. You’ve done the research on this product, spent a fair amount of time reading about it, seeking recommendations and opinions from others, yet you’re still unsure about putting it in your shopping cart. You wonder about the price, whether it may be less expensive at a different retailer, or, even after all this consideration, the product is a want or a need.

Topics: Travel website abandonment travel website conversion abandoned travel bookings trends Comparison shopping

Bring Lost Travel Bookings back to Life

Lost – or abandoned travel bookings refer to online travel customers who visit a website, put travel products into a shopping cart then leave the site without confirming and completing the transaction. There’s an abundance of articles written on the issue of abandonment in the travel industry, perhaps because the high incident rate makes the potential for large revenue gains from even slight improvements very attractive.  Can a travel agency, tour operator or other travel business take measures to address this issue and improve outcomes? Of course they can. But they should consider whether the best, first step is breathing life back into lost travel bookings - before trying to prevent them in the first place.

Topics: Travel Industry travel agency Tour Operator abandoned travel bookings travel shopping carts lost travel bookings online travel