Click to Cart: Conversion and Comparison in the Travel Industry
By Nick Ostdick on May 26, 2016 9:16:02 AM
You’re in an aisle at your local megamart looking at a product and trying to decide whether to purchase it. You read the description, examine the packaging, weigh the value proposition of buying it, whether it will actually perform the way you hope or help you accomplish the task you’ …
Bring Lost Travel Bookings back to Life
By David Eddy on Feb 2, 2016 7:00:00 AM
Lost – or abandoned travel bookings refer to online travel customers who visit a website, put travel products into a shopping cart then leave the site without confirming and completing the transaction. There’s an abundance of articles written on the issue of abandonment in the travel …
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