The Importance of Conversion Rates for OTAs
By Nick Ostdick on Mar 16, 2017 8:18:00 AM
Let’s examine a very common scenario in today’s travel industry: Your customer is browsing a travel package or destination on your site, has done their research, is fairly confident your site is offering the best value, but is still unsure about completing the booking. Their virtual s …
5 Ways Online Travel Agencies Can Increase Bookings
By Nick Ostdick on Feb 7, 2017 12:38:33 PM
It’s a trend you see all too frequently in today’s global travel industry: a traveler lands at an online travel agency’s website with the intent to complete a booking, but then leaves the site empty-handed. This can happen for any number of reasons, but the result is the same regardle …
5 Myths About the Role of Online Travel Agencies
By Nick Ostdick on Aug 16, 2016 7:46:55 PM
Ever since they rose to prominence, there has always been misinformation about the role and value of online travel agencies (OTAs). OTAs were initially viewed a short-cut to increased profit margins and growth without really adding value to the travel and tourism industry. However, wi …
Getting Your Products Out There: Technology, OTAs, and Distribution
By Nick Ostdick on Aug 9, 2016 9:32:39 AM
Talk to OTAs across the globe about their highest priority concern and you’ll hear the same thing again and again: Distribution. In an increasingly competitive, global industry, the ability of an OTA to sell and distribute services quickly without error is critical to driving growth a …