Why Your Travel Website needs a Blog (+ some Success Secrets)
By David Eddy on Dec 10, 2015 8:33:55 AM
Based on the number of blogs I see on travel websites it seems as though the argument for their presence has been won. The same holds true for most industries. With few exceptions, navigation bars will link to a blog. Some are easier to find than others, but look hard enough and you’l …
Travel Companies need Online Reputation Management
By David Eddy on Dec 8, 2015 7:00:00 AM
Just this past November a bargain-hunter found a NYC hotel right on Central Park with a 35% discount off regular rates. A quick Google scan showed strong 4 star review averages across several booking sites. Then she noticed a different result on Yelp. That site showed a 2.5 star revie …
Email Marketing – a key way to retain your Travel Customers
By David Eddy on Dec 3, 2015 7:00:00 AM
Few people in the travel industry would contest that competition is intensifying; sources for information and insights are multiplying and travelers’ – especially millennials – expectations for trip experiences are higher than ever. Turning these people into customers is an increasing …
7 Ways a Travel Company can Capture More Millennial Travelers
By David Eddy on Nov 26, 2015 7:00:00 AM
The travel industry is witnessing a cross-current of demographics: on one hand, the Baby Boomer generation is retiring and leaving the work force; on the other hand, the millennial generation is entering the workforce and beginning to climb the income ladder. To a large extent, the wa …
Increase Travel Website Conversion Rates with Common Sense
By David Eddy on Nov 24, 2015 7:00:00 AM
The Web can be a magical place: your company launches its website and over the course of weeks and months transactions begin to take place with people you’ve never heard of, from places you’ve never been. Soon you find yourself spending long hours exploring ways to build site traffic: …