Mobile Bookings by the Numbers
By Nick Ostdick on Aug 25, 2016 9:11:41 AM
It’s no secret mobile bookings are a major force in today’s travel industry. Travelers - particularly millennials and digital natives - are more tech savvy and connected than ever before, and they’re using mobile capabilities to research, book, and review travel experiences at unprece …
How Travel Agents Should Be Using Social Media
By Nick Ostdick on Aug 23, 2016 9:34:35 AM
In a recent entry, we discussed why younger travelers - millennials in particular - are coming back to travel agents in recent years to help coordinate their travel plans and bookings. Reasons for this return include the first-hand perspective or ‘on-the-ground’ knowledge travel agent …
How Travel Companies Can Appeal to Digital Natives
By Nick Ostdick on Aug 19, 2016 9:32:01 AM
Digital natives. It’s an odd sounding phrase but one that is rapidly gaining momentum in discussions across today’s travel and tourism industry. As the travel business diversifies and more specific segments of the general market appear, digital natives is perhaps the newest demographi …
5 Myths About the Role of Online Travel Agencies
By Nick Ostdick on Aug 16, 2016 7:46:55 PM
Ever since they rose to prominence, there has always been misinformation about the role and value of online travel agencies (OTAs). OTAs were initially viewed a short-cut to increased profit margins and growth without really adding value to the travel and tourism industry. However, wi …
Business Over Pleasure: Top Needs for Today’s Corporate Traveler
By Nick Ostdick on Aug 11, 2016 9:23:45 AM
If there’s one emerging trend in today’s travel industry, it’s that business is exceeding pleasure. A recent report issued by the U.S. National Travel and Tourism Office found business travel from top overseas markets increased by more than 15 percent in 2015, a growth rate much highe …