Customer Reviews bring benefits to Travel Agency Websites
By David Eddy on Jan 7, 2016 7:00:00 AM
Online product and services reviews have shifted transaction influence from the provider to the consumer, rewarding companies who deliver excellent customer service and experience, and making life difficult for those who don’t. Within the travel industry, TripAdvisor delivers millions …
Is your Travel Technology ready for 2016 – or 2006?
By David Eddy on Jan 5, 2016 7:00:00 AM
The beginning of the New Year is the perfect time to take a serious look at your travel technology; the holiday travel rush is over, the staff is back from holiday, a preliminary view of 2015 results is coming into focus and planning for 2016 is being finalized. This look must be a se …
How to Inspire Millennial Travelers (and grow your Travel Business)
By David Eddy on Dec 17, 2015 7:00:00 AM
Who are the millennials and why are they important to your travel business? It’s certainly no problem finding articles identifying millennials by the numbers: did you know they check their smartphone 45 times a day, and are 50+% more likely to ditch search engines and email in favor o …
Why Your Travel Website needs a Blog (+ some Success Secrets)
By David Eddy on Dec 10, 2015 8:33:55 AM
Based on the number of blogs I see on travel websites it seems as though the argument for their presence has been won. The same holds true for most industries. With few exceptions, navigation bars will link to a blog. Some are easier to find than others, but look hard enough and you’l …
7 Ways a Travel Company can Capture More Millennial Travelers
By David Eddy on Nov 26, 2015 7:00:00 AM
The travel industry is witnessing a cross-current of demographics: on one hand, the Baby Boomer generation is retiring and leaving the work force; on the other hand, the millennial generation is entering the workforce and beginning to climb the income ladder. To a large extent, the wa …