Bleisure: On Merging Business and Leisure Travel
By Nick Ostdick on Oct 4, 2016 9:59:57 AM
With more advancements in mobile technology and the ease at which people can communicate, the line between work and play becomes more and more blurry. In today’s world, it’s not uncommon for people to respond to work emails on their smartphones or tablets while on holiday, nor is it u …
The Long Run: How Mobile Apps Can Help Retain Customers
By Nick Ostdick on Sep 29, 2016 9:49:12 AM
It may seem like a magic trick: Turning a one-time customer into a repeat user of a travel company’s products and services. But in today’s global, interconnected travel industry, customer retention and the ability to entice travelers back to a certain travel company is becoming less o …
How Search Efficiency Helps Travel Agents
By Nick Ostdick on Sep 27, 2016 9:23:23 AM
For travel agents, the ability to offer customers quick and efficient search responses is similar to running a marathon - you have to be steady and consistent, but you also have to be fast and nimble, especially in today’s global travel and tourism landscape. A travel agency’s ability …
3 Reasons Why Travel Agents Should Optimize Search Capability
By Nick Ostdick on Sep 22, 2016 9:46:51 AM
Imagine you’re planning a long road trip with a group of friends. You’ve plotted out your route, made a list of stops you want to make and sights you want to see, and the last step is deciding what car you’re going to drive. You want a car that is reliable, big enough to comfortably s …
How Travel Agencies should Master Mobile Bookings: The Do’s and Don’ts
By Nick Ostdick on Sep 20, 2016 10:12:12 AM
According to a recent study by research group eMarketer, about 51 percent of travelers who complete bookings in 2016 will do so via a mobile device - primarily a smartphone or tablet. This figure represents an 8 percent increase from the year prior and reinforces what many in the trav …