The Importance of Social Media in Today’s Travel Industry
By Nick Ostdick on Apr 12, 2016 9:00:00 AM
Travel is an inherently social act. Even if you’re traveling alone, whether for business or leisure, you’re not really alone - instead, you’re surrounded by scores of other travelers in airports, bus terminals, or hotel lobbies, most of whom are frequently checking their smart phones …
The Cuba Effect: On Success in New and Emerging Markets
By Nick Ostdick on Apr 7, 2016 11:48:16 AM
President Obama made good on his pledge to loosen trade and travel restrictions with Cuba in March by a long-awaited visit that signaled goods, services, and tourists will soon be able to move freely to and from the small island nation just 90 miles south of United States. And would-b …
Are you social? A short how-to about feedback on social media.
By Andrei Savin on Apr 6, 2016 10:30:00 AM
How to: social media monitoring, from zero to hero. As the technology interferes more and more with our lives, the buying habits of the customers are changing. A few years back, a customer that wanted to give a feedback had a limited audience: it was either via support center, dedicat …
Tour Operator Trends and Technology
By David Eddy on Apr 5, 2016 7:00:00 AM
Within the tour industry the trends of early 2016 are mirroring those of 2015: customers are increasingly looking for customized offerings that promise highly personalized travel experiences. It’s not surprising: who doesn’t want to return from a trip with a sense of having authentica …
Digital: Rocket Fuel for the Travel Industry
By David Eddy on Mar 31, 2016 7:00:00 AM
There are times when all of us make the mistake of assuming we know the facts behind an event, trend or circumstance - only to learn at some point how very wrong our unchallenged assumptions and beliefs were. For instance, take a recent event, light years removed from the travel indus …