Is your Travel Website (really) ready for Mobile Bookings?
By David Eddy on Jan 19, 2016 7:00:00 AM
Some travel trends are difficult to discern; millennial behavior, for example. What is that generation really thinking? We know what they reveal in surveys, but the information can be contradictory or speculative and getting hard data on behaviors can be challenging.
What makes a Travel Company or Travel Agency consistently successful?
By David Eddy on Jan 14, 2016 8:05:00 AM
It’s tempting to look back on 2015 for clues of what lies ahead for the travel industry in 2016, and there is some value in that approach. Certainly technology will continue to impact how people purchase and experience travel; distribution channels will continue to evolve and the indu …
Travel Technology and Engagement Marketing can increase Sales
By David Eddy on Jan 12, 2016 7:00:00 AM
There are very few people who haven’t heard the refrain, “I know half my marketing expenditure is a waste of money, I just don’t know which half.” One reason for this saying’s longevity is that it contains a kernel of truth; every travel company would love to know exactly what turns a …
Customer Reviews bring benefits to Travel Agency Websites
By David Eddy on Jan 7, 2016 7:00:00 AM
Online product and services reviews have shifted transaction influence from the provider to the consumer, rewarding companies who deliver excellent customer service and experience, and making life difficult for those who don’t. Within the travel industry, TripAdvisor delivers millions …
2016 – Digital Transformation arrives at the Travel Agency
By David Eddy on Jan 6, 2016 7:00:00 AM
The travel agency has seen its share of changes over recent years. Marketing channels used to be called the front door of the agency or the telephone. Then online booking arrived in the travel industry, bringing with it: pricing transparency; e-commerce; new distribution relationships …