As 2016 comes to a close, it’s important for travel agencies, travel management, tour operators, and mother major players in today’s travel industry to stop and reflect on the past 12 months in order to get a better understanding of what the coming year might have in store. With everything from technology to shifting demographics to new and emerging markets, 2016 was an influential year for the travel industry driven in large part by travel companies reimagining how they function on a daily basis - and that’s not to mention a host of global, political, and environmental events, each of which presented challenges and opportunities for travel companies worldwide.