The digital revolution in today’s travel industry has been a truly disruptive force in the way travel agencies source bookings, packages, and products and position these travel options for customers. Whether through the development of mobile apps, online marketing campaigns or platforms, or intelligent, integrated travel ERP or booking engines, travel agents have embraced technology and ideas many industry experts speculated would not arrive in earnest for years to come.
This poses the question: Has the future of travel agents already arrived? Have travel agents adopted and incorporated technologies and strategies in such a way that the future of the traditional travel agent is now? It’s an interesting question when you take into account where many analysts believe where the travel industry will be by 2020. The development of new markets, continued push for faster, more powerful technology, and an ever-crowding field of industry players are key indicators as to what the future of travel might resemble. Yet, even so, many of today’s travel agents are already much ahead of the curve in terms of realizing this future and leveraging current technology and strategy to bring 2020 closer to 2017.