The Time is Now For Emerging Market Travelers
By Nick Ostdick on May 31, 2016 9:51:13 AM
“If I'm an advocate for anything, it's to move. As far as you can, as much as you can. Across the ocean, or simply across the river. Walk in someone else's shoes or at least eat their food. It's a plus for everybody." - writer, traveler, and documentarian Anthony Bourdain. As today’s …
Click to Cart: Conversion and Comparison in the Travel Industry
By Nick Ostdick on May 26, 2016 9:16:02 AM
You’re in an aisle at your local megamart looking at a product and trying to decide whether to purchase it. You read the description, examine the packaging, weigh the value proposition of buying it, whether it will actually perform the way you hope or help you accomplish the task you’ …
Message Received: The Travel Industry and the Rise of Instant Messaging Technology
By Nick Ostdick on May 24, 2016 9:00:00 AM
There’s been something of an arms race during the last few years in the travel industry as travel companies seek new, exciting, and innovative ways to invigorate customer engagement and relations leveraging technology as a method to reach more people more quickly. With an eye to techn …
Mega Marts and the Value of a Travel ERP System
By Nick Ostdick on May 19, 2016 9:00:00 AM
There was a time, though it may be difficult to imagine now, before the advent of the mega mart when shopping for groceries, home goods, hardware, and other domestic necessities was an all-day affair. Multiple stops at different specialty stores would be required, which would be costl …
4 Must-Have Features for Tour Operator Software
By Nick Ostdick on May 17, 2016 9:46:43 AM
Managing your tour operator software solution, like nearly all strategy solutions in the travel industry, is not a one-size-fits-all proposition. Different companies of different sizes with different business and customer engagement goals require a variety of solutions that are aligne …
3 Ways Digital Technology is Changing the Travel Industry
By Nick Ostdick on May 12, 2016 9:00:00 AM
The next time you’re at your local supermarket, take a moment and look around at the checkout lines. Sure, you’ll see your standard POS set-up, cashiers, and baggers, but what you’ll probably also notice a handful of self-serve check-out lanes where shoppers have the capability to sca …
How Lifestyle Branding is Reshaping the Travel Industry
By Nick Ostdick on May 10, 2016 9:00:00 AM
It’s no secret that we as humans like to surround ourselves with like-minded individuals - people we can identify with and who look, act, speak, and think in a similar fashion. And for years now, companies have marketed products leveraging this desire for identification and connection …
Going Small: How Mobile Apps Impact the Travel and Tourism Industry
By Nick Ostdick on May 5, 2016 9:00:00 AM
The travel industry is shrinking. Well, not necessarily the industry per se - in fact, reports from business groups and publications indicate travel was one of the most burgeoning industries in 2015 - but rather one of the primary ways travel companies interact with customers is getti …
The Comeback of the Cruise
By Nick Ostdick on May 3, 2016 9:44:37 AM
Ask any number of travel industry insiders and they’ll all tell you the same thing: Cruises are back. According to a recent poll by Cruise Line International Association, 83 percent of the group’s agents expect to see sharp increases in cruise packages sales throughout the rest of 201 …