Best approach for PPC Strategy
The travel industry is highly competitive, calling for fresh perspectives when approaching Pay per Click marketing. These tips should set you on the right destination to PPC campaigns for this summer.
- Create separate campaigns for each destination
Aside from giving you better control over your budget for higher interest locations, which have higher advertising needs, this will also allow you to pause and un-pause your campaigns that are relevant per location and season.
- Create customized remarketing campaigns
Set up remarketing campaigns that target people who viewed specific pages on your site or completed specific actions. For instance, if a searcher visits your landing page for France hotels, follow him around with ads showing happy vacationers in France.
- Get visual on Display Network
Travel is probably the most visually captivating industries, so you should definitely bet on Display Campaigns.
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