How to: social media monitoring, from zero to hero.
As the technology interferes more and more with our lives, the buying habits of the customers are changing.
A few years back, a customer that wanted to give a feedback had a limited audience: it was either via support center, dedicated forums or maybe your website reviews (if you had such a feature). Nowadays, the customers have a very powerful tool in their hands: social media. Their thoughts can be seen faster and by more people than ever. As time flies a lot faster, a recent survey says that 42 percent of consumers complaining in social media expect 60 minute response time.